Glow

Here are a few pointers for those researching efficient web design and marketing:

- Selling Something Direct? Use A Simple Means Of Purchase. An intermediary service like PayPal is quite good to start with. If you have just a few products, their HTML buttons are an effective way to test the waters. When you make over $1000 a month, get your own merchant account.

– Beware The Latest $49/$97/$149 Software. There are a lot of internet marketers who’ve realised that a good way of making money on the web is to gull other internet entrepreneurs, as there are thousands of them. This often is done by releasing, in a software or service, a trick that was novel six months ago. By the time Joe WebMaestro gets to hear about it, it’s moribund. Study it carefully before coughing up money for it. Look for independent reviews.

– Be First With A New, Popular Good (or a smarter second). MySpace wasn’t the first social networking site, but they did it better. They designed it to be viral. Members could compete to get ‘friends’, and everyone wants new pals, right? Users could put anything they wished online, even if it looked cr*ppy. Censorship was minimal. Result: Huge popularity, without needing the search engines.

– Set Up A Site In Minutes. WordPress can be installed in minutes from the Fantastico section of Cpanel on many webhosting accounts. It allows a non-pro to put their ideas on the net easily. You then ought to acquire a search engine optimised theme for it; this will make Google index it properly. Such softwares are free; you needn’t pay money for them.  

– Web Host Technical Support. Technical support is as important as the software features a web host supplies. Some internet hosts charge $10 per month and respond to backup enquiries in twenty minutes. Some charge $40 per month and reply next day. As long as the request gets answered, this may may be OK. If the quality of the backup declines, however, it isn’t. One day you will require a quick answer to a very urgent problem. You will thank the gods you took the trouble to find, and pay for, a responsive internet host.

– Handy Software: 1. Easy Text To HTML Converter. This software can batch convert text files to HTML. See also: dirHtml. WordCleaner can convert Microsoft Word documents to HTML. 2. WinSCP. This is a very clever piece of FTP software. 3. AXS Visitor Tracking System. A very high-spec hit counter. 4. Port 2096. If you have CPanel on your webhost, yourdomain.com:2096 is the internet address of your email accounts. 5. Netscape Communicator 4.8. This has a very good email client (Netscape Messenger) and a useful freeware WYSIWYG HTML editor (Netscape Composer) in it.

– Submit Articles To Article Directories. What you require is a service or a software that will do this for you automatically. Submission by hand is soul-destroying. Ask in web marketer discussion boards about the latest softwares and services.

– A Super-Simple Site In An Emergency: Use a text-to-html generator to create internet pages from text files. Then use an index generator to make an index HTML page of these files. Tart these pages up in a WYSIWYG web page editor. Then FTP upload them to your webhosting account. Voila! A super-simple web-site. Want something more complicated?  Get a net hosting account with Cpanel and Fantastico. Look for the ‘WordPress’ option in Fantastico, and install it. Then get a search engine optimized theme for your blog; the default install isn’t search engine friendly.

I hope these few simple suggestions will help you in getting handy web design and marketing done efficiently.

About the author: N. Svengali is an author for web site designer and UK secured loans websites in London in the UK.

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