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Posts Tagged ‘ea sports’

Global computer animator, EA Sports has announced that they will be providing the branding for a new range of sports equipment created by Toy Island. The high tech “virtual coaching tools”, which will use motion sensors, are being designed for children of the ages of three to twelve which is a very large and broad spectrum.

The numerous sports that the equipment will be built for is Baseball, American Football, Basketball, Hockey and ‘Soccer’ (Football). EA Sports boss Peter Moore said that “Our goal is to take the EA Sports brand much deeper into the fabric of sports, and into new markets that allow more people to unleash their inner spirit of both sports and competition.
Considering that EA Sports are more known for their prominence in the computer game industry this is a very interesting development for them. It will add so much to the already huge brand and is sure to almost double their profits. This new concept will also open the doors for new relationships to be carved with local retailers and will get the EA Sports brand recognised on a much larger scale than ever before. I am not sure that they will be making items like scalextric or model trains but you can be sure to expect things like, footballs, shin pads, football boots, action figures and many more are still to be announced.

It is understandable that EA will be looking to branch out of the norm, especially in such an un-predictable time in terms of our global economy. It is pretty wise of EA to be looking outside of computer animation and into toy making because it is broadening their profit stream. Many companies have been put into liquidation recently because of their lack of knowledge on the current economic market. In order to help keep your business up and standing on its own two feet you will need to diversify the products in your business. This is absolutely imperitive.