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Posts Tagged ‘promotion’

How to create a survey using Survey Galaxy

Writing surveys is considered easy; but is it? The truth is that creating surveys is easy but creating effective surveys is more difficult. The following tips will help you write more effective surveys.

1. What is the survey’s purpose?

There are many reasons for conducting surveys and questionnaires. By correctly phrasing the questions and structuring the answers surveys can be used in a multitude of ways and for a variety of reasons. When designing a survey do not lose sight of its purpose.

2. Give the survey a good title

The survey title is a golden opportunity to instantly summarise a survey’s objective and encourage respondents to participate. Respondents need to invest time in completing the survey so encourage them that the investment they make will be worthwhile.

3. Don’t make the survey any longer than it needs to be

Every question that is asked should be asked for a reason. Pay attention to the ‘need to know’ questions and minimise ‘nice to know’ information.

4. Use plain English, avoid terminology and acronyms, be consistent and don’t ask questions that may result in ambiguous answers

Be careful when wording the question. If a question can be interpreted in more ways than one then there is a risk that any analysis of the survey results will be worthless or at the very least misleading.

5. Avoid long questions

Use short sentences wherever possible. Long questions can cause a respondent discomfort and lead to them abandoning the survey.

6. Ask only one question at a time

Avoid confusing the respondent with a question like ‘Do you like athletics and tennis?’

7. Do not influence the answer

It is important to avoid loading the question. ‘Should irresponsible shop keepers who sell tobacco to minors be prosecuted?’ is likely to have no value.

8. Ensure that the selected answer format allows the respondent to answer the question being asked

Ensure that the respondent can answer how they really feel or they may be inclined to abandon the survey. As a last resort consider the benefit of including a “Can’t say”, “No comment” or similar response option.

9. At the same time that you compile the survey consider, when the survey is complete, how the compiled data is going be analysed

Appreciate that questions that allow for a free text open ended response, such as when asking the respondent for their comments, is likely to be difficult to score and/or summarised. Consider grouping answers. For example “Indicate your length of service?” – ‘less than 3 year’, ‘between 3 and 5 years’ and ‘more than 5′.

10. Try and ensure that the questionnaire flows

When asking questions group the questions into clear categories as this makes the task of completing the survey easier for the participants.

11. Target your respondents

Sometimes you will want to target a specific group, in others a cross section. If you can’t easily control the respondents consider including questions/answers that will allow you to filter out respondents who don’t fit your target profile.

12. Allow the respondent to expand on their answer or make comments

Allowing the respondent to make additional comments will increase their satisfaction level and will also give valuable feedback on the specific questions and/or the survey as a whole. Remember though for a large sample collection it may be difficult to analyse free text open ended responses.

13. If the survey you are conducting is to be confidential ensure that you honour your pledge

If you have assured the respondents that the survey is confidential ensure that the individual data is not to be shared with anyone and not used for any other purpose. Confidentiality must be maintained at all times and any contact information destroyed after the survey is complete.

14. Consider the benefits and disadvantages of allowing respondents to be anonymous or identifiable

If your respondents are to be anonymous then appreciate that you will be unable to follow up or match “pre” or “post” surveys. In some cases allowing people to remain anonymous will however allow people to respond without possible peer pressure.

15. Give careful consideration to the best response format

It is good practice to maintain a consistency in the format used for responses. When creating your survey keep in mind that when analysing the data single selection radio buttons are easier to analyse than multiple selection check boxes. If a radio response format can be used do not use a check box format.

16. Provide the respondent with an estimate as to how much time the survey will take

If the survey appears to be a stream of never ending questions then respondent drop out can become a problem. It is good practice to give an indication as to how long the survey is likely to take so that the participants can determine the best time to complete the survey.

17. Advise the respondents of the survey end date

Encourage your invited respondents to complete the survey as soon as possible but advise the respondents of the survey’s end date so that they have the opportunity to schedule the necessary time.

18. Trial the survey

Before publishing a live survey publish a pilot survey to check for questions that are ambiguous or confusing and to confirm that the survey is aesthetically pleasing.

19. Before publishing the survey proof read the survey carefully

Carefully check and then check again that the survey is grammatically correct and makes sense. If practical get someone else to proof read the survey before you publish, if no one else is available then take a break before checking again.

20. Remember to say thank you

Respondents invest their time when completing surveys and should therefore be thanked at the end of completing the survey or in a follow up letter. You may even want to consider an incentive such as a reward or entry into a prize draw.

For more information please visit Survey Galaxy

Your customers are tough cookies. They’re extremely media aware and increasingly cynical – it’s a clever marketeer who can get under their skin. Online surveys breath new life into the traditional survey format and offer a unique way of interaction – providing you with all the benefits of the Internet without the programming. Here are ten reasons why they may be the silver bullet marketeers’ need, complete with examples supplied by Martin Day, managing director of Survey Galaxy – one of a new breed of websites making online surveys quicker and cheaper

1. It’s cheap, it’s cheerful
Select the right survey website and creating surveys can be free of any charge and the cost to publish very reasonable.
Useful information harvested from surveys can be reused and repackaged in other marketing and PR for use in press outlets making it a very efficient form of information gathering.

2. It’s easy peasy
Anyone can develop an online survey. Online surveys are quick and simple to create and design, no programming skills are required and when publishing completing the surveys is straight forward.

3. Deployment options
Once the survey is online it is a simple step to promote it the most popular methods being either through email (with a link enclosed) or via a link from a website. Anyone who has the link can be connected instantly to the survey, at a time that’s convenient to them, 24×7.

4. Everyone has got an opinion – and likes to give it
The majority of customers do not view surveys as spam and will in fact welcome the opportunity to voice their opinion and have the chance to make an impact on a brand. Online survey’s are an ideal way for broaching sensitive subjects with concerned employees; a survey asking a workforce on their opinion of change allows the key issues to be raised in a positive manner and encourages employee participation. Online surveys allow the message to reach each individual and invite feedback in a manageable form.

5. Get inside your respondent’s head
You can lead a customer to an advertisement but you can’t make them think. Surveys have the advantage of engaging each respondent, who thinks about the question before giving their response.

6. Building relationships
It needn’t all end once a survey has been completed – while you have their attention you can ask if they want to sign up for more information or a regular newsletter – making the most of the window when you have their interest.

7. Have you also seen….
Take the opportunity to maximise the interest of those responding to your survey by referencing related information. By embedding links within the survey to other websites that offer more detailed information you are able to reinforce the marketing message.

8. Subtly does it
In the mind of the respondent a surveys can help associate a product with a number of positive attributes. By listing a product’s features and then asking the respondent to score on how important they are, regardless of their response, the product will be associated with the feature.

9. Not just marketing
A survey is an effective, quick and easy method to help promote and gain acceptance for a difficult proposal; such as a public body trying to gain acceptance and support for a particular scheme.
Take the example of a city trying to gain support from the general public for their bid to host a future Olympic Games. Being able to explain each benefit will put a respondent in a much better position to appreciate your argument and that may be enough to combat any negative aspects. As well as promoting the cause, useful feedback is gained that can be used to fine tune the overall marketing strategy.

10. Engage your target group
By thinking laterally a lively and imaginative approach to surveys could provide a ‘hook’ to engage respondents. The survey subject can be aimed at a particular group on a subject close to theirs hearts. A survey’s marketing message can take the form of a simple brand awareness message by stating that the survey is being sponsored by brand name, or by finding a link from the subject matter to the product – something that is surprisingly easy and highly effective.

Attract more people to your website by providing a Public Survey section as many people who enjoy completing crosswords and doing word puzzles enjoy completing surveys. Having a public survey notice board as part of a website is a low cost and automated method that helps to increase traffic and establish a loyal and returning following. Unlike forums there is no opportunity for people to disrupt the site by inappropriate remarks as survey results can be displayed in summary form enabling them to dispense with moderators and maintenance.

Customers do not associate surveys as spam and most welcome the opportunity to make their voice heard and a chance to have an impact on a brand.

Many of the techniques and a few more are contained in the following Sample Marketing Survey.

Here’s a really exciting twist to promotion that we recently stumbled over.

Trader Auction Games grants you a gift valued at over $17 to give away each month for free to members of TAG City. The gift is valued at over $17 and it is a free Gold membership to their online games site. When you gift the membership to the member, you can also tell that person about your products and services.

It’s true, members of the Trader Auction Games site approach you expecting to be informed about your business products and services in return for being granted a free TAG City Gold membership.

There’s only two ways for members of the site to gain a Gold membership. The first is to buy it themselves and the second is to ask a sponsor on the site to grant it to them. Granting people an advance gift valued at more than $17 that they have requested is sure to place them in a receptive mood to read all about your products and services.

With an ever increasing members base, TAG City is an excellent promotional tool for niche markets and one-on-one promotion to receptive Internet users.

Win the trust of potential customers before they even realise that you want them to loosen their wallets. There’s no better way to gain trust than to give them a gift valued at over $17. Giving a free gift will prove that you deliver on your promises even before the customer places an order with you. This is such a wonderful idea. It’s a brand new and fresh approach to promotion and advertising.

Your business leases a game on the Trader Auction Games site for an entire year. In return you are able to place a promotional message over the top of that game which will be viewed by every person who plays the game for an entire twelve months.

You are also permitted to gift Gold memberships to visitors and display banners on the site. As if that wasn’t already enough, you can post press releases on the site and send follow-up messages to members you have awarded a Gold membership to. You can also add your own business forum on the Trader Auction Games site where you can answer questions from clients and promote your new and existing products and services. You are granted permission to also use these free gifts of Gold membership on other sites as add-ons to encourage sales of your own products and services.

Wise businesses like Winaday and top reps from Mary Kay and Avon have already discovered the value of leasing games on the TAG City site. Those businesses are now dealing one-on-one with TAG City members and building their reputations.

Is it value for money?

Businesses are able to take advantage of this deal for a yearly payment of between $500 and $3,500 plus an ongoing monthly fee of only $49. Yes, that’s correct, an entire twelve months advertising (we checked this with the site to make sure it was correct) for a reasonable yearly payment and a small monthly fee. The difference in fees is decided as a result of which type of game you decide to lease. The more popular games are more expensive to sponsor.

There are only limited games on the site for lease and they will lease out very fast. If desired, you are welcome to lease more than one game to promote your business or services.

For innovative thinking, TAG City has to be rated five stars for this exciting advertising opportunity.

Your customers are tough cookies. They are extremely media aware and increasingly cynical and it is a clever marketeer who can get under their skin. Online surveys modernizes the traditional format and offer a unique way of interaction – all the benefits of the Internet without the programming. Here are ten reasons why they may be the silver bullet marketeers’ need, complete with examples supplied by Martin Day, managing director of Survey Galaxy – one of a new breed of websites making online surveys quicker and cheaper

1. It’s cheap as chips
Select the right survey website and creating surveys can be free of any charge and the cost to publish very reasonable.
Useful information derived from survey analysis can be reused and repackaged in other marketing and PR for use in press outlets making it a very efficient form of information gathering.

2. It’s extremely easy
Anyone can create and design an online survey. Using an online survey website only basic browser skills is required to create professional looking surveys that when published ate simple to comcomplete.

3. Multiple deployment options
Once the survey is online it is a simple step to promote it the most popular methods being either through email (with a link enclosed) or via a link from a website. Anyone who has the link can be connected instantly to the survey, at a time that’s convenient to them, 24×7.

4. We’ve all got an opinion – and we like to give it
Customers do not often view surveys as spam and the majority welcome the opportunity to make their voice heard and a chance to have an impact on a brand. They can be particularly good for broaching sensitive subjects with concerned employees; a survey asking a workforce on their opinion of change allows the key issues to be raised in a positive manner and encourages employee participation. Online surveys ensures that the message reaches each individual and the feedback is compiled in a manageable form.

5. Get inside your respondents heads
You can lead a customer to an advertisement but you can’t make them think. Surveys have the advantage of engaging each respondent, who thinks about the question before giving their response.

6. Seize the opportunity
It needn’t all end at the end of the survey – while you have their attention and are in the mood you can ask if they want to sign up for more information or a regular newsletter – making the most of the window when you have their interest.

7. Have you also seen….
Take the opportunity to maximise the interest of those responding to your survey by referencing related information. By including links within the survey to websites that offer detailed information you are able to maximise your marketing effort and reinforce the marketing message.

8. Subtly rules
In the mind of the respondent a surveys can help associate a product with a number of positive attributes. By listing the features of a product and asking the respondent to say how important they are to them, regardless of their response, the respondent will associate the product with the features.

9. Not just marketing
A survey is an effective, easy and quick method to promote and gain acceptance for a difficult proposal; for example a public body trying to gain acceptance and support for a particular scheme.
For example take a city trying to gain support from the general public for their bid to host a future Olympic Games. With a survey you have the opportunity to explain each benefit putting the respondent in a much better frame of mind to appreciate an argument and be more positive in their response. Using the feedback that is received the overall marketing strategy can be fine tuned.

10. Engage your target group
Thinking laterally a lively and imaginative approach to surveys can provide the ‘hook’ to engage respondents. The survey subject can be targeted towards a particular group on a subject close to theirs hearts. The survey’s marketing message can take the form of a simple brand awareness message by stating that ‘this survey was sponsored by brand name’, or by finding a link from the subject matter to the product – something that is surprisingly easy and highly effective.

Attract traffic by providing a Public Survey section as many people who enjoy completing crosswords and doing word puzzles enjoy completing surveys. Having a public survey notice board as part of a website is a low cost and automated method that helps to increase traffic and establish a loyal and returning following. Unlike forums there is no opportunity for people to disrupt the site by inappropriate remarks as survey results can be displayed in summary form enabling them to dispense with moderators and maintenance.

Customers do not often view surveys as spam and the majority welcome the opportunity to voice their opinion and the chance to have an impact on a brand.

Many of the techniques and a few more are contained in the following Sample Marketing Survey.

How to create a survey using Survey Galaxy

Designing surveys is easy; or is it? The reality is that writing surveys is easy but writing effective surveys is more difficult. The following twenty tips will help you write more effective surveys.

1. What is the purpose of the survey?

There are many reasons for conducting surveys and questionnaires. By correctly phrasing the questions and structuring the answers surveys can be used in many ways and for a variety of reasons. When designing a survey don’t lose sight of its purpose.

2. Title the survey

The survey title is an opportunity to instantly summarise a survey’s objective and encourage respondents to participate. Respondents need to invest time in completing the survey so encourage them that the investment they make will be worthwhile.

3. Keep the length of the survey as short as possible

Every question that is asked should be asked for a reason. Minimize the questions providing you with ‘nice to know’ information and concentrate instead on the ‘need to know’ questions.

4. Use plain English, avoid terminology and acronyms, be consistent and ensure that the questions you ask will not result in ambiguous answers

Word the question carefully. Ambiguous questions run the risk that any analysis of the resulting survey data will be meaningless or at the very least misleading.

5. Avoid long questions

Try to use succinct sentences wherever possible. Long questions can cause a respondent to lose concentration and can lead to a higher level of incidents where respondents abandon a survey.

6. Ask only one question at a time

Avoid confusing the respondent with a question like ‘Do you like tennis and athletics?’

7. Don’t influence the answer

It is important not to load the question. ‘Should irresponsible shop keepers who sell alcohol to children be prosecuted?’ is unlikely to have any value.

8. Make sure that the selected answer format allows the respondent to answer the question being asked

Ensure that the respondent can answer how they really feel or they may be inclined to abandon the survey. As a last resort consider the benefit of including a “Can’t say”, “No comment” or similar response option.

9. While you are compiling your survey consider how the compiled data is going be analysed when the survey is complete

When asking questions that allow for a free text open ended response, such as when asking the respondent for their comments, appreciate that such information is likely to be difficult to score and/or summarised. Consider how the answers could be grouped. For example “Indicate your length of service?” – ‘less than 1 year’, ‘between 1 and 3 years’ and ‘more than 3′.

10. Ensure that the questionnaire flows

Group the questions into clear categories as this makes the task of completing the survey easier for the participants.

11. Target your respondents

In some cases you will want to target a specific group, in others a cross section. If you can’t control who responds to your survey consider including questions/answers that will allow you to filter out respondents who don’t fit your target profile.

12. Allow respondents to expand on their answers and/or make comments

Allowing the respondent to make additional comments will increase their satisfaction level and will also give valuable feedback on the specific questions and/or the survey as a whole. Keep in mind though that for a large sample collection it may be difficult to analyse free text open ended responses.

13. If the survey you are conducting is to be confidential ensure that you honour your pledge

If you have guaranteed the respondents that the survey is confidential ensure that the individual data is not to be shared with anyone and the information is not going to be used for any other purpose. Confidentiality must be maintained at all times and any contact information destroyed after the survey is complete.

14. Consider the advantages and disadvantages of allowing respondents to be anonymous or identifiable

If your respondents are to be anonymous then appreciate that you will be unable to follow up or match “pre” or “post” surveys. However in some cases allowing respondents to remain anonymous will allow respondents to respond without possible peer pressure.

15. Carefully consider the best response format

Maintaining a consistency in the format used for responses is good practice. When designing your survey keep in mind that when analysing the data single selection radio buttons are easier to analyse than multiple selection check boxes. If a radio response can be used do not use a check box.

16. Provide the respondent with an estimate as to how much time the survey will take

If the survey appears to be a stream of never ending questions then respondent drop can increase. It is good practice to give an indication as to how long the survey is likely to take so that the participants can determine the best time to complete the survey.

17. Inform the respondents of the survey end date

Encourage your invited respondents to complete the survey as soon as possible but advise the respondents of the survey’s end date so that they have the opportunity to schedule the necessary time.

18. Pilot the survey

Before publishing a live survey publish a small pilot survey to check for questions that are ambiguous or confusing and to ensure that the survey is aesthetically pleasing.

19. Before publishing the survey proof read the survey several times

Carefully check and then check again that the survey is grammatically correct and makes sense. If possible get someone else to proof read the survey before you publish, if no one else is available then take a break before checking again.

20. Thank the respondents

To complete surveys respondents need to invest their time and should be thanked either in a covering letter, at the end of completing the survey or in a follow up letter. You may even want to consider an incentive such as a reward of some sort.

For more information please visit Survey Galaxy

Your customers are tough cookies. They are extremely media aware and increasingly cynical and it is a clever marketeer who can get under their skin. Online surveys reinvent the traditional format – bringing all the benefits of the Internet without the programming. Here are ten reasons why they may be the silver bullet marketeers’ need, complete with examples supplied by Martin Day, managing director of Survey Galaxy – one of a new breed of websites making online surveys quicker and cheaper

1. It’s cheap
Select the right survey website and creating surveys can be free of any charge and the cost to publish very reasonable.
Information harvested from surveys can be reused and repackaged in other marketing and PR for use in press outlets making it a very efficient form of information gathering.

2. It’s easy
Anyone can create, design and publish an online survey. Using an online survey website only basic browser skills is required to create professional looking surveys that when published ate simple to comcomplete.

3. Canvas the world
Once the survey is online it is a simple step to promote it the most popular methods being either through email (with a link enclosed) or via a link from a website. Anyone who has the URL can be connected instantly to the survey, at a time that’s convenient to them, 24×7.

4. We’ve all got an opinion – and we like to give it
The majority of customers do not view surveys as spam and will welcome the opportunity to voice their opinion and have the chance to make an impact on a brand. They provide a good method for broaching sensitive subjects with concerned employees; a survey asking a workforce on their opinion of change allows the key issues to be raised in a positive manner and encourages employee participation. Online surveys allow the message to reach each individual and invite feedback in a manageable form.

5. Get inside their heads
You can lead a customer to an advertisement but you can’t make them think. Surveys actively engage the respondent, who think about the question before giving their response.

6. Build a relationship
It needn’t all end at the end of the survey – while you have the respondent’s attention and they are in the mood you can ask if they want to sign up for more information or a regular newsletter – making the most of the window of opportunity where you have their interest.

7. Link your survey to other online information
Maximise the interest of those responding to your survey by referencing related information. By embedding links within the survey you are able to reinforce the marketing message.

8. Subtly rules
Surveys can be used to associate a product with positive attributes. By listing the many features of a product and then asking the respondent to say how important the features are to them, regardless of their response, the respondent will associate the product with the features.

9. Not just marketing
A survey is an effective, quick and easy method to promote and gain acceptance for a difficult proposal; maybe a public body trying to gain acceptance and support for a particular scheme.
Take the example of a city trying to gain support from the general public for their bid to host a future Olympic Games. Being able to explain each benefit will put a respondent in a much better position to appreciate your argument and that may be enough to combat any negative aspects. As well as promoting the cause, useful feedback is gained that can be used to fine tune the overall marketing strategy.

10. Engage your target group
Thinking laterally a lively and imaginative approach to surveys can provide the ‘hook’ to engage respondents. The survey subject can be targeted towards a particular group on a subject close to theirs hearts. A survey’s marketing message can take the form of a simple brand awareness message by stating that the survey is being sponsored by brand name, or by finding a link from the subject matter to the product – something that is surprisingly easy and highly effective.

Attract more people to your website by providing a Public Survey section as many people who enjoy completing crosswords and doing word puzzles enjoy completing questionnaires. Having a public survey notice board as part of a website is a cost effective and automated method that will help increase traffic and establish a loyal and returning following. Unlike forums there is no opportunity for people to disrupt the site by inappropriate remarks as survey results can be displayed in summary form enabling them to dispense with moderators and maintenance.

Customers do not associate surveys as spam and most welcome the opportunity to make their voice heard and a chance to have an impact on a brand.

Many of the techniques and a few more are contained in the following Sample Marketing Survey.

Customers are tough. They are extremely media aware and increasingly cynical and it is a clever marketeer who can get under their skin. Online surveys reinvent the traditional format and offer a unique way of interaction – all the benefits of the internet without the programming. Here are ten reasons why they may be the silver bullet marketeers’ need, complete with examples supplied by Martin Day, managing director of Survey Galaxy – one of a new breed of websites making online surveys quicker and cheaper

1. It’s cheap as chips
Select the right survey website and creating surveys can be free of any charge and the cost to publish very reasonable.
Useful information derived from surveys can be reused and repackaged in other marketing and PR for use in press outlets making it a very efficient form of information gathering.

2. It’s easy peasy
Anyone can create and publish an online survey. Survey sites allow people who have basic browser skills to create surveys quickly and easily – surveys that when published are even easier to complete than they are to make make.

3. Deployment options
Once the survey is online it is a simple step to promote it the most popular methods being either through email (with a link enclosed) or via a link from a website. Anyone who has the URL can be connected instantly to the survey, at a time that’s convenient to them, 24×7.

4. We’ve all got an opinion – and we like to give it
Customers do not associate surveys as spam and most welcome the opportunity to make their voice heard and a chance to have an impact on a brand. They can be particularly good for broaching sensitive subjects with concerned employees; a survey asking a workforce on their opinion of change allows the key issues to be raised in a positive manner and encourages employee participation. Online surveys ensures that the message reaches each individual and the feedback is compiled in a manageable form.

5. Get inside your respondents heads
With traditional advertising you can lead a customer to an advertisement but you can’t make them think. Surveys actively engage the respondent, who think about the question before giving their response.

6. Building relationships
It needn’t all end at the end of the survey – while you have their attention and are in the mood you can ask if they want to sign up for more information or a regular newsletter – making the most of the window when you have their interest.

7. Have you also seen….
One of the most important benefits of a survey is the ability to make inspired or useful connections instantly to other areas. By including links within the survey to websites that offer detailed information you are able to maximise your marketing effort and reinforce the marketing message.

8. Subtle marketing
Surveys can associate a product with a number of positive attributes. By listing the features of a product and asking the respondent to say how important they are to them, regardless of their response, the respondent will associate the product with the features.

9. Market, educate and gather market research
A survey is an effective, easy and quick method to promote and gain acceptance for a difficult proposal; for example a public body trying to gain acceptance and support for a particular scheme.
Take the example of a city trying to gain support from the general public for their bid to host a future Olympic Games. Being able to explain each benefit will put a respondent in a much better position to appreciate your argument and that may be enough to combat any negative aspects. As well as promoting the cause, useful feedback is gained that can be used to fine tune the overall marketing strategy.

10. Fresh topics engage interest
Think laterally and a lively and imaginative approach to surveys can provide a ‘hook’ to engage respondents. The survey subject can be aimed at a particular group on a subject close to theirs hearts. A survey’s marketing message can take the form of a simple brand awareness message by stating that the survey is being sponsored by brand name, or by finding a link from the subject matter to the product – something that is surprisingly easy and highly effective.

Discover the benefits of including in your website a Public Survey section as many people who enjoy completing crosswords and doing word puzzles enjoy completing surveys. A public survey notice board is a low cost and automated method that will help increase traffic and establish a loyal and returning following. Unlike forums there is no opportunity for people to disrupt the site by inappropriate remarks as survey results can be displayed in summary form enabling them to dispense with moderators and maintenance.

The majority of customers do not view surveys as spam and will in fact welcome the opportunity to voice their opinion and have the chance to make an impact on a brand.

Many of the techniques and a few more are contained in the following Sample Marketing Survey.

One thing we all want to do as webmaster’s is to increase the amount of traffic our sites receives, as traffic is the key to success. If you are serious about making money online then you will know at some point you will have to create a gateway website to boost sales and get more exposure.

Having several sites in one niche will help you get more sales and a higher percentage of the market, gateway sites are smaller sites designed to send you traffic around the clock. You can use gateway sites in several ways, the way that I like to use them is to put a link to all my sites in that niche and promote that gateway page as “top sites” or something similar so it just looks like a resource rather than an advertising page.

The other way to use gateway sites is to create smaller sites based on you main site and cross link it to your order pages. So for example lets say I owned a dog related website/store selling everything to do with dogs from food to toys ect and I have around 20 top keywords for that site. Now we know that promoting a website for 20 terms is allot harder than promoting a site for one term so what I’m going to do is create a smaller website just for dog food and promote one term in the serps. It will be easier to get that site ranked number one for the term dog food rather than promoting my main site along with the 19 other terms, the more terms you promote for a site the harder it will be. Dont get me wrong, you can promote a website for 20+ terms but if your just promoting one page then it will be harder to get it to rank for 20 terms, what allot of people do is create landing pages for each term. If you found this useful then why not read our other posts like: how to get more traffic to your blog.

    Interactive Marketing Agency      

The first two brands, a unique series of ads using mobile technology and user-generated content.  LOS ANGELES, July 10, 2006, CKE Restaurants Inc Carl’s Jr® and Hardee’s® restaurant brand is launched the new “Burger Slayer” campaign targeting their key demo of males 18 to 34.  The Los Angeles based independent interactive marketing agency and interactive agency of record for CKE Resturants Inc. are created by Spacedog.  The dynamic, unique promotional campaign will use mobile technology to interact with the Hardee’s and Carl’s Jr brands to drive consumers from store locations to the website leveraging user generated content in the promotion, a first for both brands.

Consumers were encouraged to submit photos taken with their cell phone camera of themselves, friends or even pets, caught in the act of being a “burger slayer”.  This entailed devouring one or many of Hardee’s or Carl’s Jr delicious hamburgers while at a store location or elsewhere.  Photos could be submitted to Carl’s Jr and Hardee’s by directly uploading digital images or via e-mail.  photos were selected daily and posted to there websites where consumers voted for their favorite.

  Once a month an overall winner was announced, who were crowned “Burger Slayer of the Month” and won free hamburgers for a month.

Stores to generate awareness for the sport, Hardee ‘s and Carl’ s small shops show persistent organic pollutants in the form of sets of napkins machine, which will include submission of a detailed description of mobile web camera images.  If you want to submit a digital photo to the promotion you can find the directions to do that on the site.  Extending the online presence for Hardee’s and Carl’s Jr, there was also an extensive marketing campaign targeting social networking sites like MySpace, photo sharing networks like Flickr and specially created displayed banner ads running on Yahoo.                

Burger’s cross “in” the excitement built.  In addition, individual regional marketing campaigns were created to drive awareness in cities nationwide.

Spacedog has worked in various industries such as: entertainment, retail, financial and quick serve restaurants, to create effective campaigns that result in focusing the market positively on a specific brand.  In 2005, Spacedog launched their entertainment division that focuses on developing branded entertainment properties for and with major brands, that are based on original graphic novels the company creates with Top Cow Comics. 2006 was a busy year for Spacedog, which has worked on and even released some productions they did with studios and networks.  Spacedog has worked with some of the leading brands and entertainment companies in the business including but not limited to, Mazda, Citibank, Qantas Airways, Carl’s Jr and Hardee’s Restaurants, Sony Pictures Entertainment, Universal Music Publishing, Fox Sports, EarthLink, Interscope Records, and Westfield Malls.  The location of Spacedog is Los Angeles, CA.

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