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Posts Tagged ‘web design’

Stage 1 – Style over substance
The first stage is to style a site {that the} chief govt officer, venture capitalists, and ad agencies wish to see. There are all varieties of “bells and whistles” during this design. A whole web site would possibly be a Flash animated site. Or there may be some lovely JavaScript mouse over effects or drop-down menus within the design. It’s always a reasonably design, but the message is clear – vogue over substance.

Stage a pair of – Designing for on-line visibility
In Stage two, the fact of an ineffective web style begins to hit, sometimes around 3-half dozen months once the initial launch. A site will sometimes get rejected by several of the most important directories, not be indexed by the most important search engines, or not get the traffic or sales that were projected primarily based on the various types of marketing methods used. Typically, that is when corporations decide that they can attempt to rent a skilled online marketer to market the site. Doorway page corporations, in some way, form or form, rear their ugly heads. Unfortunately, many web site homeowners fall for a doorway page company’s pitch because the fantastically designed web site couldn’t presumably be the matter with low web site traffic. Yahoo may have rejected a web site, or the location might have been listed in Yahoo and the company cannot perceive why they need no description next to their company name. However in no approach would several ad agencies or doorway page corporations wish to inform potential purchasers the truth — they simply failed to design and write an efficient web web site — as a result of it’d mean losing thousands of pounds in business

Stage three – Planning for your audience
By Stage three, when spending an exorbitant amount of money on pretty net website styles and varied marketing ways, internet website owners generally determine that they didn’t design or write an effective Net web site for their target audience. Usually, net website owners can bring in a very usability professional to investigate potential problems and present varied solutions. Bringing during a search engine marketing knowledgeable to assist with search-engine friendly net styles &templates early in the design section can save a company thousands of pounds in online selling costs.

Stage 4 – Web site redesign
Once careful usability and search engine visibility analyses, net website homeowners finally have an efficient net site. A site that’s written, coded and designed for user friendliness and search engine visibility typically gets the most traffic and resulting sales as a result of it absolutely was written, programmed, and designed for end users.

Conclusion
Net sites ought to continually be designed along with your audience in mind, not your own personal preferences. Colours have meaning. Skilled designers understand the psychology of colour and the use of white area to best project the image your audience needs to see. (As an example, attempt to not use the color red on a financial site.) Understanding the product/services/info your audience is looking for is paramount to designing and maintaining an efficient internet site. Once you launch a website, you may have to form an informed guess as to what your target audience wants. After that, tools such as web site statistics software and reporting from website searches tell you exactly what your guests are looking for. Then content and promoting ways can be adjusted accordingly. Unless the advanced technology clearly advantages finish users, don’t use it on your site. If your venture capitalists or CEO’s or lawyers like the positioning, raise if they are visiting pay the thousands or innumerable pounds to keep you in business.

They’re not. Your audience who can ultimately verify the success or failure of your site.

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Search engine optimization (SEO) is the method by that webmasters or on-line business owners utilize strategic copy on their websites, along with offsite linking strategies to extend their web site’s standing within the eyes of the search engines. (You’ll be able to find out additional about this at http://www.001sitepromotion.com) As the web has grown, therefore equally quick has the competition for the best search engine positions. This has created the search engine optimisation market, that helps webmasters (that is YOU!) to boost the exposure of your internet pages to targetted internet users.

And thus a better understanding of the fundamental parts of Search Engine Optimization is vital for any online business’ success.

Ok. Thus what’s search engine optimization?

Firstly, to start with, perceive that creating use of effective seo techniques can improve the page rank of your website. This can be one in every of Google’s measures of the importance of a website on the internet, and whether or not or not it’s thought-about an ‘authority’ site.

There are various tricks that may be used to extend page rank; the most effective methodology is to supply prime quality content consistently.

This looks sort of a easy concept however there are many websites that fail to supply content that guests find interesting.

The underside line is that sites which offer content that’s attention-grabbing, well-written and regularly updated produce highly engaged visitors who are additional seemingly to come back to the web site in the approaching days. Therefore, if you can set your web site except those boring, lifeless sites then do it. You’ll surely then be a step closer to achieving high page rank (and additional importantly high positions on the search engines) through search engine optimization.

There are secrets on the way to rank highly with the major search engines, however effective search engine optimisation is now an immense task, as a result of the search engine algorithms are constantly changing and over one hundred factors (at least) go into deciding where a net page ought to rank for a particular search term. Therefore the ‘secrets’ are also constantly during a state of flux.

Search engines like Google, Yahoo and MSN, are in the business of providing their users with the most relevant and up-to-date information to match the search term that was being searched for. To try and do this they utilise refined technology that allow users to quickly realize relevant websites by looking for a word or a phrase. Search engine results are useless to users if the knowledge doesn’t relate to the search term, or if the results are too old. People expect up-to-date and contemporary info that’s readily helpful to them. And therefore the search engines are constantly on guard for ‘sneaky’ search engine optimisation techniques that don’t return their users with ‘useful’ results.

Updating your web site everyday and adding great new material will help {you to get} noticed by the search engines. The underside line {is that if} you are visiting sell any kind of product or service on-line (or maybe if you simply wish more guests for your personal web site), it positively pays to optimize your web site for the search engines, so as to quickly provide a lift of traffic, sales and hopefully profits!

Face it. Over 90% of your business can doubtless return directly from search engine results. And for that reason, it’s absolutely vital to optimize your site and attract as a lot of relevant traffic as possible.

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In the first days of the planet wide internet, having a good internet presence meant that you must have a smart internet web site stuffed with wealthy content, and a good web address that goes with it. It’s a generally accepted observe to publicize your Web address to the globe – well, a minimum of to as abundant of it that you’ll cover. You Net address, technically referred to as the URL of your web site, became your key in making your web site successful. The a lot of Web users that know of your website’s URL, the a lot of individuals can visit it.

However that was before the Net boomed, before its user base multiplied by millions, and before almost everyone else built internet sites of their own, competing with your own in attracting users and readers. That was before fashionable search engines came to be, manner before Google became a household verb, and changed the Net in massive ways. Now in the fashionable age of the internet, where search is the second most popular activity in the net, having a bumper sticker of your internet site’s URL is now not as cool or as effective because it used to be. You need to currently depend upon one of the main pillars of a successful internet website style – search engine optimization.

Search engine optimization is the method of accelerating a net website’s ranking in search engine results listing. Before going further into the main points of search engine optimization, it is good to understand why it’s important to rank well in these listings and how it came to be.

Let’s see for example how a sensible web designer that’s absolutely unaware of search engine optimization can lay things for a typical internet style project: a very clear purpose for the website, a sensible aesthetic style, clear and concise words that are aptly toned for the target market, an intuitive navigation and usable user interface, and for the writers’ half, a content that’s rich and relevant and no-nonsense.

All things done right. In the tip the client can have in his hand a well-designed internet site full of knowledge and content that’s prepared to require on the globe of the Internet. Or is it? Before something else, the million-dollar questions must be asked: how many users will browse that wealthy and no-nonsense content that you have? How many customers can be in a position to see the product that you are attempting to sell? How several clients will perceive the services that you may offer? Search engine optimization is principally regarding these questions. After all it’s largely about making an attempt to offer the positive answers to these questions – several readers, several customers, and several clients.

Where do website users return from? In the early phases of a simple personal net web site they usually come from the owner’s circle of family and acquaintances that are aware of your complete new URL. Though this could be enough for some personal internet sites surely it will take a lot a lot of hits than what those acquaintances would provide when a web site is aiming for a bigger and more geographically-unconstrained audience. Once all, that is one thing {that the} Web is all about – breaking geographical constraints. And for this sort of web site traffic need, there is however two words that answers that query of where your users can come from: search engines.

While there were search engines that existed before Google came to the scene, Google brought to the table a fully new manner of looking information. The algorithm that Google used, relying heavily on links, (among many different important factors) proved to be terribly effective that it left other search engines within the dust. This revolution in search that gave relevant search results became thus successful that it shaped the users’ habits find information on the Internet. Users stopped memorizing internet website URLs, and commenced depending on the facility of the search engine to offer them back the relevant URLs for the knowledge that they need. And though search engines will provide you search results that spanned multiple pages, recent studies have shown {that a} few proportion of the users even bothered to go beyond the primary page.

So that answers the why and the way queries that we raised earlier regarding the importance of search engine listings to web website owners. As far as web style is worried, everything that’s mentioned above also points to 1 factor – {that a} good internet style is simply [*fr1] the battle. Search engine optimization brings an entire new reasonably a game to the table.

There’s no definitive answer to the question : how will I build my web web site rank well in Google (or Yahoo, or Alta Vista)? There are various factors that have an effect on internet site rankings, and the exact formula for this ranking algorithm is taken into account as a quest engine company’s secret sauce that sets it except its competitors, and a lot of importantly, this secrecy also is a protective wall that tries to prevent the contamination of search results with irrelevant contents and spam pages. However this doesn’t mean that they leave net website designers and homeowners within the dark. Search engine corporations do facilitate web designers and search engine optimization professionals in creating pages that are additional search-engine friendly. On-line communities additionally exist that facilitate others in their search engine optimization problems.

Search engine optimization is a longtime and growing business of professionals who supply services for this specific purpose. However though people who specialize on this kind of optimization exist, it’s also necessary that web designers understand the underlying ideas of search engine optimization. Though optimization techniques will be applied to the internet website design towards or at the tip of the project, having a smart information of the factors that improve a internet sites’ search engine ranking saves the designer from cumbersome changes that might need to be done later if optimization is set aside. Having search engine optimization considerations as you design your net sites also focuses your style for a more definitive purpose. In the tip knowing a lot of concerning search engine optimization as a net designer could be a big advantage for a more efficient net style ensuing to a web site that can be noticed and browse by visitors all over the world.

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One of the largest problems with having a business online is the look of your internet site.  As technology has developed, programmers have come up with heaps of solutions for non-programmers to build a websites. 

Right now, asuperb tremendous} amount of software is available to form websites.  A number of these are free of cost and some cost a lot.  There are many free website creators that are even better than the paid ones.  Dreamweaver is thought to be the best website maker and the most powerful one.  A large amount of complicated websites are made using this program. 

Dreamweaver costs a lot and is not so easy to use, so it’s mostly utilized by developers.  There are however, other great computer programs you may use to build your site for absolutely free, but regularly they lack some power and suppleness when you want it most.  Soon there’ll be a new and improved builder for online marketer and product sells alike.  The name you should watch for is Auto Profit Launcher.  This program takes all the “need to know code” out of the equation entirely.  A total beginner can really press a few buttons and get a soundly designed site, ready for promotion in a flash.  This is actually a huge lead from the old vehicle site builders. 

There are another net-based creators as well like Weebly, WordPress, Wetpaint and others.  But nothing compares to Auto Profit Launcher in terms simplicity, cost and the features.  Whether you are making a site, product review site or capture page, their new program is ideal fit. 

you may really need to take a look at all of the features because this short piece doesn’t do it justice.  Andrew X and Steven Lee Jones have made pretty much every template for sleek push button site that you might imagine, so there’s practically nothing to do re designs or laboring of the way the site should look. 

The program even uploads the site to your hosting for you.  Talk about a hands off deal.  For now you must truly consider if this is good for you.  Auto Profit Launcher goes live to the world in December so keep your eyes peeled.  Also you’ll want to see whether it has all of the features you’re looking for.  You will find out with the Auto Profit Launcher Review or you can look around and see what else everyone else is exclaiming about this wonderful software find.

The internet marketing phenomena has brought a new fundamental for increasing the website traffic on their website which is better known as the Search Engine Optimization (SEO). The SEO or link building services are one of the sure shot ways which can be availed by any small or big time website owner if he wants to generate traffic to the website and thus increase the chances of sales. Surely with the virtue of this service, a lot of companies rely on them for traffic generation.

There are numerous companies which guarantee a tremendous viewer rating by building link popularity with its various tactics and keyword manipulation. The most challenging job is to select the most appropriate SEO provider. A good service will take into account all the pros and cons of your website and will choose the keywords accordingly that can direct the traffic towards to area that needs the most attention. However, an amateur SEO will not consider these points and will blindly follow the trend. Consequently, you wouldn’t be able to find the ardent perfection that you were aiming in the services. That is where an expert SEO services provider comes into picture. You can have a state-of-the-art website with the most brilliant technology and graphics but your real perfection will only be reflected in your decision to choose the most suitable SEO services provider out of the long and hackneyed list of SEO firms who claim their mastery over link building,web design , article submission and submission to directory services.

It should be taken into notice that several big and popular search engines have started shunting out the link farms and links that are useless. So, the better searches like articles that look relevant to anyone can be used as the links to direct a particular website than to land into a futile and worthless page. While choosing a particular submission directory, one should trust its reliability and relevance other than to go on for numerous jazzy and tasteless options. Thus an expert firm will always make a relevant search for any specific keyword and attract the most genuine traffic to your website. Nowadays,one can find numerous firms for link popularity building in Webay. Go explore your selections!

The number one question every online organisation should be asking is how they can influence their customers’ buying decisions.
If you’re looking to make a direct, personal connection with customers online and increase your rate of conversion, then you should be looking at having an online spokesperson.
Putting a video spokesperson onto a website is relatively new in the world of internet marketing and has been proved to be very successful in increasing customer response via direct sales, click throughs and page views.
Video is captivating and dynamic – as opposed to static pictures and copy.
Video has intrinsic appeal.According to the Internet Advertising Bureau, in January 2009, 29.6 million people in the United Kingdom looked at video online.That’s eight out of ten internet users and a ten per cent increase on the year before. 
Most people would prefer to see and hear someone actually talk to us about something, rather than just reading about it.And of course we would be much more likely to spend money if that person telling us about the product looks and sounds honest, knowledgeable and personable.An online spokesperson can make a huge difference to your sales targets by influencing your customers’ purchasing decisions.
These are some of the advantages of having a video spokesperson :
• They can present your key proposition in seconds
* They interface with customers on a direct, personal level and therefore give your website a human element
* They can actively welcome visitors to the home page of the site and be the website’s ‘tour guide’
* They reflect your brand personality and brand offering, thereby reinforcing your brand image.
Online video also :
• increases understanding and educates the customer
* makes visitors feel emotionally connected
* Engenders confidence and trust
* generates useful customer feedback, increases the time spent on the page and converts more visits into sales
With some forethought and planning, your clients and your organisation will benefit.And to maximise that benefit, it’s best to talk to an experienced web development company who will have professional and practical advice.An expert in the field of web design, Dale Carter of GTP iCommerce in Perth, had the following tips when considering an online video spokesperson.
“The first impression is the one that counts.The video should be professionally created. Sound quality and high definition picture resolution are vital.The words are also an important aspect to consider.  The spokesperson has to be credible and interesting.  Lots of “you and your” words, directed specifically at the person navigating the site should be used, not “me, us and our” words that relate back to the organisation.
“The length of the script is also important,” he said.  “Most site visitors will wait only eight seconds before moving off unless their attention is captured immediately.Video is real time so it has to be hard-hitting and make an impact if it is to hold the viewer’s attention, unlike web copy which people can skim through or download to read at a later stage.A general rule of thumb is to restrict a homepage greeting to around 60 seconds, going up to 90 seconds for talk-time on other pages such as product information and FAQs.”
Putting a video spokesperson on a website will connect you to your customers directly on an emotional and personal level.It’s cost effective, relatively simple to implement and the results are there to be seen.

Search engine optimization is that the follow that web site publishers engage in to extend their popularity in the search engine results for their chosen niche. Search engine optimization users hope to achieve higher priority for their chosen search terms in the foremost search engines such as Google, Yahoo! and MSN Live. Search engine optimization, when done properly, will have a profound impact on any business, online or off, since it allows thousands or even legion internet users to higher notice the optimized website whereas while not optimization they’ll not have found it at all.

Search engine optimization (SEO) software includes tools that help webmasters analysis their chosen markets so as to hopefully rank better within the search engines. SEO software conjointly sometimes automates much of the analysis needed in order to accomplish this goal. Whereas many SEO Software offerings are not value their asking worth thanks to being outdated or irrelevant from their inception, some search engine optimization software provides a competitive edge thanks to the resources they provide.

Some examples of features offered by SEO software:
•    Notice competitors’ websites that rank higher. This can be a terribly useful perform as a result of once a competitors’ website is found, their methodology in ranking higher can be reverse-engineered and thus beaten.
•    Backlink searches. Backlinks are the backbone of the web since search engines utilize links to crawl websites for knowledge and confirm how each website ought to be ranked. A web site that has backlinks relevant to its content can place much higher within the search engine results than one with very little or no links.
•    Alerts webmasters to how many pages of their websites are indexed. Since search engines only index web pages and not entire sites in their results, it’s necessary to understand what has got to be done to confirm that each one relevant pages are indexed so as to higher understand what methods are successful and which ones are not.
•    Finds penalized websites that websites are linked to. This can be a terribly vital feature of any SEO software. A web site that is penalized suggests that that it has been dropped from the popular search engines because it’s been involved in unscrupulous activity. Linking to such websites can hurt the linking websites rank within the search engines. This feature helps webmasters eliminate that problem.

Search engines are constantly working to evolve the algorithms that they use in order to rank websites for relevant content so SEO software additionally continues to evolve. The savvy webmasters utilize SEO software to elevate their websites therefore that they are ready to receive most exposure.

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Should I optimise my new website for SEO or is the design more important? This question is sure to raise some lively discussion but your role in the website design process will probably dictate your answer.

A graphic designer based website development company will debate that in most of cases that the web site design is the prime consideration of course. And let’s face it without that aesthetically pleasing to the eye design a browser will navigate away from your site within a very short space of time or so they would have you believe. But then that raises the big question of how did they come across your site initially?

The most common web development curve goes along the lines of initial design is presented ..website design looks visually appealing and is signed off. What about content ok, copy and paste something out of our corporate /company leaflet…..site gets published and time passes but no traffic!

And then more time until eventually perhaps 6-12 months later the situation is either so dire or the company are spending a fortune on adwords that finally website promotion firm gets called in or the sales manager starts to question the lack of inbound enquiries from the web, and before you know it you are having to spend more than should be necessary on search engine promotion to try and achieve some search engine results.

Is this a productive route to persue? The thousands of website owners that have followed this exact or similar path will certainly argue that it most definitely is not as this launch and pray web development criteria delays any websites success by unacceptable periods of time, and even more frightening  results in thousands in lost profit, turnover and ongoing prospect capture.

Search engines need to find content and structure in order to rank a site well but with no attention to SEO so often this important first exposure when the website first gets indexed is totally wasted, if all the search engines find is a poorly optimised site with little regard paid to any SEO requirements or keyword capture.

A little extra attention and money spent on pre development SEO ,for example keyword research and optimisation gives an worthy return on investment as invariably initial indexing is bound to achieve a far better search engine ranking from the beginning and it has been known for pre-optimised websites to hit a page one result straight away.

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Starting out a website involves a few main ingredients that you need, as well as many optional pieces. This article will discuss what you absolutely need for internet users to actually find you on the world wide web. Main components are having a domain name and web hosting for your files, the actual physical files like HTML, that make up the design of the page and the option to secure your content against non encrypted attacks. Let’s get further into each.

Registering a Domain Name

When starting up your website, you need a domain name to help people remember how to get to your site. Google.com is one of the most familiar domain name that almost everyone using the web knows. When starting out, you may want to look into some companies offering you to purchase cheap domain names to start your web business. Their features are quite similar to the bigger companies, if not the same, and are a great cost effective solution.

Web Hosting

You need a location to store your web site files. No matter what type of content you are displaying, including images or PDF files, they have to be accessible on a computer server that is always on. This is where an affordable web hosting solution comes into play. For a relatively inexpensive price of less than five to ten dollars a month you can get your web files hosted for others to see.

Web Page Design

The web site is comprised of files, including HTML files, Image files, Videos or Flash. This has to be created by either a web designer or yourself. The site will look better if a person with the better skills is creating it. Web hosting sitebuilders or Dreamweaver may be used to get your site up and running quickly. Again, quality is directly in relation to the tools used and skill level of the person doing it.

SSL Hosting (Optional)

Having your hosting secured is an optional practice for most sites as there is usually just static data. If your site is collecting information such as credit card data, then you will need to looking into buying ssl certificate for your website to ensure your visitors data is protected. With collecting any credit card info or sensitive data, you must use a web certificate to make your site change from http to https. The https is what makes the data encrypted when sent over the internet so people cannot abuse the information being transmitted. For these sites, you definately need it, but not for regular information web sites or blogs.

The three requirements have been listed that you need, with the fourth optional secure option. Once you have decided on that, you can further dwelve into finding other web site solutions including a possible content management system you may want to use.

Web surfers are basically an impatient bunch and if a website is hard to figure out because the links are not obvious, they will click away never to return. When it comes to determining the effectiveness of a site, website navigation is one of the most important elements. The following articles discusses the fundamental principles of designing website navigations.

It is of great importance that the site navigation makes sense to an ordinary person. You are always welcome to be creative but you need to also remember that all the site with good design have pretty much the same navigation layouts.

When you as a web designer design navigational elements you need to keep in mind the purpose of the site and its potential visitors. Majority of websites either informs about products and services or sells them. Therefore there are some basic guidelines to follow:

Make sure all navigational elements are clearly links by using standard conventions for links such as buttons, menus, underlining the text or changing color on mouse. Remember to us clear and easy to understand names for links.

If you are using non-standard links tell the visitor that it is a link. For instance, suppose you are working on a site which shows a map with a few cities and you want the visitor to click the city name to get more information about that particular city. It is important that you tell the user that in order to learn more about the city he or she should click on the name.

Remember the “Three Click Rule” that most professional web designers use. Studies have shown that most users will not click more than three links to get to the information they want. Do not forget to make sure that every page on your site can be accessed with the maximum of three clicks.

Flash movies and other splash pages are not recommended and you should avoid using them on your site. Keep the web page design simple yet attractive. If you would like to use one, please make sure you also use META REFRESH tag as it will take your visitors to your homepage just after a few seconds and also you need to provide a clickable, easy to spot button or link to allow the visitor to skip the entry page and go straight to your home page as otherwise a huge number of people will leave your website and probably never return. It is important to remember that most people are looking for information not entertainment.

Navigation Element Locations

Top Menus – a top of the page menu bar is usually located directly below the page header graphic that contains the site logo. Items located there can be single links or expanding and drop down menus. Each item can be either a graphic or text. In all case you need to add a hyperlink to every item that the visitor can click and get to the described information.

Left Side Navigation – most frequently implemented as a column or text on the top left side on the page. It is similar to the top menu when it comes to items, as they can also be either single links or expanding menus.

Right Side Navigation – it is generally not used, but if used, it is implemented as either a column or text on the right areas of the site. This place is usually used for ads and not for site navigation.

Bottom Menus – these menus are usually menu bars or footers. Menu bars use both graphics and text links while footers generally use only text links.

Important Navigation Elements

Internal Page Links – Every page on the website should be within two or three clicks from the home page. Make sure that the visitor can reach all the important pages with just ONE. Which links are prominently displayed will be determined by the type of website.

Login Boxes – these element should be displayed prominently. General locations are top left, top right or the page header.

Shopping Carts – it is important that if you use a shopping cart on your site, a view cart button is prominently displayed on each page. The most usual location is the top right side just below the header or inside the header.

Order Buttons – make sure that they are easy to spot and are quite big. The fewer clicks it takes to get to your order page, the more orders you will get.

Breadcrumbs – breadcrumbs are both links and a graphical representation of where you are in the site. They are usually located at the top left just below the header. Every word links back to the previous page. They are in the form

Home-> Articles-> Marketing

External Links – external links can be used anywhere but are most frequently used inside the text areas on a website. They can refer the visitor to other sites, products or to simply anything else.

Advertisements – they are usually graphic, banners or text with links. Advertisement can be placed pretty much anywhere on the site but the most popular locations are just under the head banner, on the left under the navigation elements, in the footer and within the text. It has been proved that ads located “above the fold” are more powerful.

(“Above the fold” is the area of a page which can be seen without scrolling).)

Downloadable Items – if you offer downloadable items such as audio, video or pdf files, make sure that you tell the user haw big the file is and whether they need an application to use the file. If the items need a special application make sure you provide a link to it. Link to the free Acrobat reader if you offer pdf files.

Site Map – it is an excellent way when you want to layout your whole site to the visitors. (It is also great for search engine crawlers).It is simply a list that displays all the pages on your site with a clickable link to each page.

Summary

A good navigation system can increase the numbers of pages viewed by each visitor. Because the visitor will visit more pages he or she will be more likely to sign up, buy something from your site or become a member of your site which will make your site more successful.