Glow

You might think that during a global recession people would be cutting back on their spa treatments. You might think that people would be caring less about what they look like right now and more about making sure they have a roof over their heads and food in their mouths. You might be surprised to learn then that the International Spa Assosication (ISPA) has suggested recently that health spa are recession proof. This was backed up by the staggering statistic that as a whole, health spa visits increased by 18% last year on the previous year figures. So how and why is this case?

ISPA has said that spas will survive simply because they are adaptable and are able to offer people what they think they want depending on the current climate. This basically means that when people are happy and have a lot of disposable income, spas can offer treatments and packages marketed as things people can reward themselves with. They offer luxury manicures and pampering body wraps, selling the concept of ‘why not? You deserve it’.However, the same offerings would not go down well in a recession. You will not get people to spend money on things they consider ‘treats’ when their finances are uncertain. It is therefore necessary for spas to make some changes to what they seem to be offering.

Spas can claim to offer people exactly what they need when they are suffering from a period of high stress or anxiety. They suggest having a full body de-stressing massage, to work away all the pains and strains of life and give you back the energy you need to go about your daily lives. Instead of pampering facials, you can now get a uplifting exfoliating scrub to get rid of all that old bad skin and emerge a brand new butterfly with a fresh outlook on life and a positive attitude towards any problems you may be facing

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